By Ben Heskett
It was with some concern that I recently read an email from Siduri Wines, based in a non-descript office park in Santa Rosa, Calif., describing their intention to sell their Siduri and Novy brands to Jackson Family Wines.
My initial reaction? Another small producer is gobbled up by a large conglomerate, with undetermined – read: not positive - results going forward. But, as you can tell from the timing of this post, I gave it some thought. The email was reassuring, and I, for one, would frankly love to be able to order Siduri wines via the Internet, rather than the current email, phone or form-based systems, for one (photo at left courtesy of Siduri Wines).
Additionally, there was a calming vibe in the communique: “We came to believe that the best way of pursuing our dream of making that perfect vineyard-designated wine was to sell both Siduri and Novy to Jackson Family in a deal that keeps me on as winemaker. That way, their resources can be brought to bear on the sales, marketing, business and logistics of producing Siduri and Novy, freeing me up to focus on the winemaking. In simple terms, we’ve always been more winemakers than winery owners, and this allows us to concentrate on doing just that,” the Siduri email to customers reads.
One of my gravest concerns upon hearing the news was that the business model of the winery would change, as well as the humble headquarters where the magic happens. We are told, from the same email, that a move is not in the cards and pilgrimages to that non-descript office park in Santa Rosa can continue. And I have made a few.
It will also be interesting to see how the Siduri model evolves – That is, working on a contract basis with grape growers in California and Oregon to make great wines, rather than owning a sprawling vineyard estate. That flexibility has always been compelling to me, and I hope it still will be in the hands of Jackson Family Wines.
I’ll also fill you in on a little secret. I once was forced to enjoy the Jackson Family Wines tasting room experience. I was expecting the worst, but was surprised when there were several vineyard-designate wines on offer. I should have known better, but did not.
Look, it could be a disaster. Do these positive signs have any relation to how the Siduri acquisition will go? Some do, some don’t. But I am heartened by these words from the email, entitled “Huge News…,” that I received from Siduri founders Dianna and Adam Lee: “The goals we hold remain the same, but we believe that our ability to reach them has exponentially increased.”
I’ll take them at their word.
For more details on the Jackson acquisition of Siduri and Novy, here’s a couple of reports:
- "Kendall-Jackson Parent Buys Pinot Specialist Siduri Wines," Santa Rosa Press-Democrat
- "Kendall-Jackson Owners Buy California Pinot Powerhouse Siduri," Wine Spectator
- "Siduri Sells to Jackson Family Wines," Grape Collective (article includes complete Siduri email to customers)